Georgia United Credit Union celebrates new Atlanta branch with ribbon cutting ceremony
(DULUTH, GA) – With the snip of oversized scissors, Georgia United Credit Union officially marked a new chapter of serving members in downtown Atlanta with its new branch on Marietta Street.
Georgia United CEO Debbie Smith, President Laura King and other executives, board of directors, leaders and team members were joined by Central Atlanta Progress President A.J. Robinson to celebrate and commemorate the relocation of the credit union’s former Whitehall Street branch to the heart of Atlanta’s convention, sports and entertainment district.
“We are so excited to be here – it feels like family, community and home,” said Georgia United Chief Experience Officer Todd Lambright. “To better serve our members that work, live and play downtown, we relocated Georgia United’s Whitehall Street branch to right here where we stand - and our friendly, knowledgeable teammates from the former location came along for the ride.”
The new 2,600-square-foot street level space at 101 Marietta Street, Suite 140 opened for business on April 8. It incorporates the contemporary design and layout elements of Georgia United’s strategic branch transformation program that is redefining the banking experience for members.
"Our team has received additional training, and our tellers are now member consultants. We are no longer stuck behind a traditional teller line and have more availability to meet one-on-one with members and potential members at Service Spots,” said Georgia United Atlanta Branch Manager Erica Brathwaite.
Service Spots are an important part of the branch transformation strategy as an area where members and any branch team member can engage in meaningful discovery and advisory conversations. With the inclusion of ATM+ technology, members can conduct an expanded array of self-service banking transactions formerly completed by tellers. This gives Georgia United’s newly upskilled member consultants time to focus on quality discussions about products, services and solutions while providing an improved level of service with the aid of shareable screens.
“We are excited about the new location, updated layout and opportunity to serve in ways that can truly improve the lives of our members and the surrounding Atlanta community. If you are looking for a financial institution that really cares about you and your financial journey – stop by, we would love to spend some time with you and show you the Georgia United difference,” said Brathwaite.
This location features an exterior ATM+ that provides 24/7 sidewalk access to transactions that were previously only available to members during business hours, like withdrawing cash in multiple denominations.
Regular business hours are 9 a.m. to 5 p.m. Monday, Tuesday, Thursday and Friday, and 10 a.m. to 9 p.m. Wednesday.
About Georgia United Credit Union
Georgia United Credit Union is an award-winning financial leader and partner in education. Headquartered in Duluth, Georgia United is ranked as one of the state’s largest credit unions with more than $2 billion in assets and more than 150,000 members. As a full-service financial institution, Georgia United offers competitive products and services for every stage of life. Visit gucu.org to learn more.